We love fast food and especially burgers. We think a little naively that almost everyone does it. It’s easy, tasty and fun! But on the way to this self-evidence there is a widespread belief that fast food is junk food. And in many cases it is so. We will change that! Why should simple be equal to bad? Bad for you, for the environment and for the animals? It is completely backwards! What we think is best should also be best and there should be goodness in good.